Abraham started his modelling career appearing in the music video of the song "Surma" by Punjabi singer Jazzy B.He then joined the media firm Time & Space Media Entertainment Promotions Ltd., which, however, closed because of financial problems. Later, he worked for Enterprises-Nexus as a media planner. In 1999, he won the Gladrags Manhunt Contest and went to the Philippines for Manhunt International, where he won second place. Following this, he was signed by Carrie Models in Singapore and did some modelling there; he later modelled in Hong Kong, London and New York City. He also appeared in a number of commercial advertisements and in other music videos for singers including Pankaj Udhas, Hans Raj Hans and Babul Supriyo. To improve his acting skills, Abraham joined the Kishore Namit Kapoor acting laboratory and completed an acting course while juggling modelling assignments.